BUSINESS CASE: HABITISSIMO
Habitissimo is a leading Internet company in Spain, Brazil and Latin America, that connects customers and companies of construction works, reforms and services.
Habitissimo evolution
| Metrics | 2011 | 2016 | TCAC |
|---|---|---|---|
| Sales | 358.904 | 8.564.601 | 88,6% |
| Employees | 14 | 130 | 56,2% |
| Office m2 | 100 | 2.207 | 85,7% |
| Countries | 4 | 9 | N.M |
| Total capital | € 225,000 | € 920,000 | – |
Challenges
In December 2011 Habitissimo invoiced close to € 360,000 with a growth of 100% per year, which entailed the need to introduce financial control in order to manage growth, putting emphasis on Cash Flow Management.
Timonel Consulting was hired in March 2012 as an outsourced financial manager in order to face this challenge.
Timonel Consulting started its financial management service with 15 hours per month in 2012, reaching 40 hours a month in 2016:
2012: 15 hours / month
2013: 15 hours / month
2014: 20 hours / month
2015: 30 hours / month
2016: 40 hours / month
Benefits/advantage for the Client
Cost Saving – Habitissimo had the benefit of having at their disposal a high level financial advisor without having to contact and pay a full time Financial Director.
Cost savings of not having a full-time CFO and by outsourcing these activities fix costs are converted into variable costs, that is easier to control.
Improved decision-making process supported by comprehensive analysis and reporting.
Greater focus on the business.
Financial reporting and KPIs tailored to the needs of investors.
Up to date financial information, for the process of fundraising in capital increase process.
Due Diligence – Valuation of the business and financial adjustments, supporting the sale of the company.
Main functions of Timonel Consulting
Obtained financing from ENISA a public entity and from banks.
Monthly and quarterly reporting to investors
Cash management
KPI reporting
Tax Management of R&D
Audit Coordination
Financial planning and Analysis (Business plan and Budget)
Fx management
Payment gateways
Due Diligence
Results
Obtained financing from ENISA a public entity (€ 100,000 in 2010 + € 150,000 in 2013 and € 300,000 in 2016)
Obtained bank loans (€ 200,000 in loans and € 300,000 in policies).
Participation in the capital increase of € 734,000.
International business expansion.
Assist during the process of the sale of the company.
BUSINESS CASE: HABITISSIMO
Habitissimo is a leading Internet company in Spain, Brazil and Latin America, that connects customers and companies of construction works, reforms and services.
Habitissimo evolution
| Metrics | 2011 | 2016 | TCAC |
|---|---|---|---|
| Sales | 358.904 | 8.564.601 | 88,6% |
| Employees | 14 | 130 | 56,2% |
| Office m2 | 100 | 2.207 | 85,7% |
| Countries | 4 | 9 | N.M |
| Total capital | € 225,000 | € 920,000 | – |
Challenges
In December 2011 Habitissimo invoiced close to € 360,000 with a growth of 100% per year, which entailed the need to introduce financial control in order to manage growth, putting emphasis on Cash Flow Management.
Timonel Consulting was hired in March 2012 as an outsourced financial manager in order to face this challenge.
Timonel Consulting started its financial management service with 15 hours per month in 2012, reaching 40 hours a month in 2016:
2012: 15 hours / month
2013: 15 hours / month
2014: 20 hours / month
2015: 30 hours / month
2016: 40 hours / month
Benefits/advantage for the Client
Cost Saving – Habitissimo had the benefit of having at their disposal a high level financial advisor without having to contact and pay a full time Financial Director.
Cost savings of not having a full-time CFO and by outsourcing these activities fix costs are converted into variable costs, that is easier to control.
Improved decision-making process supported by comprehensive analysis and reporting.
Greater focus on the business.
Financial reporting and KPIs tailored to the needs of investors.
Up to date financial information, for the process of fundraising in capital increase process.
Due Diligence – Valuation of the business and financial adjustments, supporting the sale of the company.
Main functions of Timonel Consulting
Obtained financing from ENISA a public entity and from banks.
Monthly and quarterly reporting to investors
Cash management
KPI reporting
Tax Management of R&D
Audit Coordination
Financial planning and Analysis (Business plan and Budget)
Fx management
Payment gateways
Due Diligence
Results
Obtained financing from ENISA a public entity (€ 100,000 in 2010 + € 150,000 in 2013 and € 300,000 in 2016)
Obtained bank loans (€ 200,000 in loans and € 300,000 in policies).
Participation in the capital increase of € 734,000.
International business expansion.
Assist during the process of the sale of the company.